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Whole-person care, led by a physician

We take the time to understand your whole health, test where it counts, and stay with you to act on what we find. Saint John, New Brunswick.

What We Do

Medical Oversight

Every assessment guided by a physician who reviews your results, identifies priorities, and ensures clinical rigor at every step.

Evidence-Based

Recommendations rooted in peer-reviewed clinical evidence, not trends or marketing claims.

Integrated Care

Works alongside your existing healthcare providers. We collaborate, not replace.

How Care Works

1. Assess

Comprehensive health evaluation combining your medical history, advanced diagnostics, and clinical testing to understand your complete health picture.

2. Prioritize

Physician-guided identification of your most important focus areas: what matters most for your health, ranked by clinical significance.

3. Act

Personalized action plan with clear next steps, timelines, and ongoing support to turn insights into lasting health improvements.

Why White Pine Is Different

Physician-Led, Not Algorithm-Driven

A licensed physician reviews every assessment and guides your care. Technology supports clinical judgment. It does not replace it.

Clinical Evidence Over Trends

Every recommendation is grounded in peer-reviewed research and established clinical guidelines, not wellness fads or marketing claims.

Complements Your Existing Care

We work with your family doctor and specialists, sharing findings and coordinating care rather than operating in isolation.

Assessment Domains

Our comprehensive evaluation spans six clinical domains to provide a complete picture of your health.

Cardiovascular

Heart health assessment, arterial stiffness, cardiac risk profiling, and lipid optimization.

Metabolic

Metabolic rate testing, glucose regulation, body composition analysis, and nutritional status.

Brain & Cognition

Cognitive assessment, sleep quality analysis, stress response evaluation, and brain health optimization.

Movement & Strength

VO2 max testing, functional movement screening, strength assessment, and mobility evaluation.

Mental Health

Psychological wellness screening, resilience assessment, and mental health resource coordination.

Genetics

Genetic risk profiling, pharmacogenomics, hereditary condition screening, and personalized insights.

Founder and Medical Director

Dr. James French

Dr. French leads our physician team, bringing clinical expertise in preventive medicine and longevity assessment. Every patient receives direct physician oversight: your results are reviewed by a doctor, not an algorithm.

Our approach combines rigorous medical evaluation with advanced diagnostics, ensuring recommendations are both evidence-based and personally relevant to your health goals.

Trust & Safety

Diagnosis is 90% understanding.

Diagnosis is 90% understanding and 10% tests. We need to understand you in depth across multiple health domains and that is Holism. Holism is a data management challenge. And that is our goal. Holistic care; every patient, every time. Our online assessments use science backed screening tools designed to identify potential health priorities. They also allow us to cast a wide holistic screen. Our team is then primed when they see you.

How is my data protected?

Your health information is stored securely in Canada using enterprise-grade encryption and compliant data handling practices. We follow strict privacy protocols and never share your information without explicit consent. You maintain control over your health data at all times.

What if something is found?

If our assessment identifies a finding requiring further evaluation, your physician will discuss next steps directly with you. We have established referral pathways to specialists and can coordinate with your family doctor to ensure appropriate follow-up care.

Who can I talk to?

Our concierge team is available to answer questions before you begin. You can reach us by phone, email, or through our contact form. If you have specific clinical questions, our team can arrange a brief consultation with a physician to discuss whether our assessment is right for you.

Ready to Begin?

Start with a Physician

Book a consultation to discuss your health goals and determine if our assessment is right for you. Start here.

Explore Assessments

Learn more about our comprehensive evaluation and what each assessment domain includes. View all services.

Have Questions?

Our concierge team is here to help. Contact the concierge team with any questions about our services or process.

What our clients say

“After her first appointment, she told us that Dr. French was the first doctor who really understood what she was trying to tell him … Dr. French has gone above and beyond for our daughter … Thank you from the bottom of our hearts!”
Laura, mum
“I felt like I had finally met a doctor … who was willing to help me instead of rush me out the door without actually listening to me.”
Karen, 55
“A fabulous, efficient, wonderful, unforgettable experience in this day with Health Care in a turmoil.”
Geraldine, 78
“I was very pleasantly surprised by His kindness and true interest to understand where I am coming from … Thank you for your exceptional care!”
Ester, 74
“Dr French certainly knows his business. … Can't thank Dr French enough for giving me back my quality of life.”
Wayne, 76
“It was great to have a conversation about things and feel like I had my concerns addressed. Keep it up! Our community really needs this.”
Taryn, 51
“The whole experience was awesome. Dr. French was knowledgable, thorough, to the point and offered solutions!”
Debra Lee, 67
“I am very pleased there is a doctor out there that has a "Deep Dive" approach to nailing down the root causes of lingering medical frustrations that the "system" doesn't have time or resources for.”
Bill, 73
“Never has any doctor's office called to see how I was doing after the appointment. What a wonderful place!”
Claudia, 66
“I really appreciate your holistic methods and professionalism. I do not need a doctor often, but when I do I hope to see you again.”
Kim, 61
“I was truly amazed of the care I received.”
Linda, 76
“I am impressed with … the excellent care given & Dr. French's bedside manor. He displayed his expertise & excellent communication skills.”
Carla, 71
“He was kind and welcoming and provided excellent care.”
Benjamin, 38
“Both my visits with Dr French were excellent, he took the time to review my issues.”
Dan, 63
“You are AMAZING!! AAAAAHMAZING! … Thank you James!!!!”
Mary Beth, daughter of a client
“Everything was fantastic. I wish Dr French was our family doctor.”
Martina, 69

Start with an unhurried conversation with Dr. French.

Book a consultation

Have a question first? Contact us